Marketing's role in multi-stakeholder engagement
Year of publication: |
2022
|
---|---|
Authors: | Aksoy, Lerzan ; Banda, Sandhya ; Harmeling, Colleen ; Keiningham, Timothy ; Pansari, Anita |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 2, p. 445-461
|
Subject: | Engagement | Multi-stakeholder | Stakeholder | Stakeholder dialogue | Stakeholder recognition | Stakeholder support | Corporate Social Responsibility | Corporate social responsibility |
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