Marketing's role in the future of corporate sustainability efforts
Ravi Parameswaran, Krishna Parameswaran, Steven Kooy and Susan Kuzee
| Year of publication: |
2017
|
|---|---|
| Authors: | Parameswaran, Ravi ; Parameswaran, Krishna ; Kooy, Steven ; Kuzee, Susan |
| Published in: |
Sustainability and management : an international perspective. - London : Routledge, ISBN 978-1-4724-5505-5. - 2017, p. 247-261
|
| Subject: | Nachhaltige Entwicklung | Sustainable development | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation | Büroausstattung | Office supplies | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011580201