Marketing-sales interface configurations in B2B firms
Year of publication: |
2010
|
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Authors: | Biemans, Wim G. ; Brenčič, Maja Makovec ; Malshe, Avinash |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 2, p. 183-194
|
Subject: | Marketing | Vertrieb | Physical distribution | Schnittstellenmanagement | Interface management | B-to-B-Marketing | Business-to-business marketing | USA | United States | Niederlande | Netherlands | Slowenien | Slovenia |
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