Marketing scales handbook, Volume 9 : multi-item measures for consumer insight research
Year of publication: |
2017 ; Library version
|
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Authors: | Bruner, Gordon C. |
Publisher: |
Fort Worth, Texas, USA : GCBII Productions, LLC |
Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Messung | Measurement | Verbraucherforschung | Marketingforschung | Multidimensionale Skalierung |
Extent: | 1 Online-Ressource (xxv, 650 Seiten) |
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Series: | Marketing Scales Handbook ; volume 9 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-0-692-84593-6 ; 978-1-5425-4724-6 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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