Marketing
von Fritz Scheuch
| Year of publication: |
1996 ; 5., verb. und erg. Aufl.
|
|---|---|
| Authors: | Scheuch, Fritz |
| Publisher: |
München : Vahlen |
| Subject: | Marketing | Branche | Economic sector | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 635 S. graph. Darst. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [609] - 626 Gb. : ca. DM 68.00, ca. sfr 64.50, ca. S 496.00 |
| ISBN: | 3-8006-2112-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000597494