Marketing
Charles D. Schewe; Reuben M. Smith
| Year of publication: |
1983 ; 2. ed
|
|---|---|
| Authors: | Schewe, Charles D. ; Smith, Reuben M. |
| Publisher: |
New York : McGraw-Hill |
| Subject: | Absatz | Hand- und Lehrbücher, Nachschlagewerke | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
| Extent: | 715 S 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-055251-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000051781