Marketing services globally : a fourfold typology
Year of publication: |
2014
|
---|---|
Authors: | Kesavan, Ram ; Mascarenhas, Oswald ; Bernacchi, Michael ; Panitz, Eric |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 35.2014, 3, p. 187-205
|
Subject: | services typology | core service | augmented service | standardization | mass customization | localization | personalization | Dienstleistungssektor | Service industry | Mass Customization | Mass customization | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services | Dienstleistungsqualität | Service quality | Dienstleistungshandel | Trade in services | Welt | World | Unternehmensdienstleistung | Business services |
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