Marketing social missions-adopting social marketing for social entrepreneurship? : a conceptual analysis and case study Marketing social missions-adopting social marketing for social entrepreneurship? ; a conceptual analysis and case study
Judith Madill and Rafael. Ziegler
| Year of publication: |
2012
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| Authors: | Madill, Judith J. ; Ziegler, Rafael |
| Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 17.2012, 4, p. 341-351
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| Subject: | social marketing | social entrepreneurship | case study | water conservation | Corporate Social Responsibility | Corporate social responsibility | Sozialwirtschaft | Social economy | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1002/nvsm.1434 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201109