Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors

Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors

Cova, Bernard, (2008)

Academic brands and their impact on scientific endeavour : the case of business market research and researchers

Cova, Bernard, (2009)

Relationship keyness : the underlying concept for different forms of key relationship management

Ivens, Björn Sven, (2009)