Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa
We study business organization and coordination of specialty-market hog production using a comparative analysis of two Iowa firms marketing niche pork. We analyze each firm's management of five key organizational challenges: planning and logistics, quality assurance, process verification and management of "credence attributes," business structure, and profit sharing. Although each firm is engaged in essentially the same activity, there are substantial differences across the two firms in the way production and marketing are coordinated. These differences are partly explained by the relative size and age of each firm, but also by the formal organizational separation between marketing and production activities in one of the firms. Copyright 2007 American Agricultural Economics Association
Year of publication: |
2007
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Authors: | Hueth, Brent ; Ibarburu, Maro ; Kliebenstein, James |
Published in: |
Review of Agricultural Economics. - American Agricultural Economics Association. - Vol. 29.2007, 4, p. 720-733
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Publisher: |
American Agricultural Economics Association |
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