Marketing spending models
Year of publication: |
2014
|
---|---|
Authors: | Fischer, Marc |
Published in: |
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies. - New York, NY [u.a.] : Springer, ISBN 978-1-4614-7800-3. - 2014, p. 557-589
|
Subject: | Marketing | Ausgaben | Expenditure | Pharmaindustrie | Pharmaceutical industry | USA | United States |
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