Marketing - Store Choice and Shopping Behavior: How Price Format Works
| Year of publication: |
2001
|
|---|---|
| Authors: | Tang, Christopher S. ; Bell, David R. ; Ho, Teck-Hua |
| Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 43.2001, 2, p. 56-74
|