Marketing : Strategie und Realisierung ; mit 67 Beispielen
Adolf E. Luger; Dieter Pflaum
| Year of publication: |
1996
|
|---|---|
| Authors: | Luger, Adolf E. |
| Other Persons: | Pflaum, Dieter (contributor) |
| Publisher: |
München [u.a.] : Hanser |
| Subject: | Marketing | Marketingmanagement | Marketing management | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 380 S. graph. Darst. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 368 - 372 kart. : DM 58.00, sfr 53.80, S 423.00 |
| ISBN: | 3-446-17126-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000601949