Marketing : Strategien, Instrumente und Organisation
Year of publication: |
1998
|
---|---|
Authors: | Bodenstein, Gerhard ; Spiller, Achim |
Publisher: |
Landsberg/Lech : mi, Verl. Moderne Industrie |
Subject: | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
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Pfeiffer, Werner, (1990)
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Böhler, Heymo, (1992)
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Marketing : Strategien, Instrumente und Organisation
Bodenstein, Gerhard, (1998)
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Bodenstein, Gerhard, (1997)
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Das Informationsdilemma der umweltorientierten Kommunikationspolitik
Bodenstein, Gerhard, (1995)
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