Marketing Strategies and Practices in the Contemporary Environment

The current economic and social crisis has affected many aspects of contemporary business life. Marketing, as the cornerstone function of a firm, has also been dramatically affected. Marketing strategies and practices adopted by enterprises in the present Contemporary Environment have been altered and tend to be adapted to the conditions emerging in the new economic, social and technological environment. A new scenery is developed in the business world by the change in the characteristics and features of marketing variables and tools, such as product and brand, pricing, distribution channels a