Marketing strategies evaluation based on big data analysis : a CLUSTERING-MCDM approach
Year of publication: |
2019
|
---|---|
Authors: | Amoozad Mahdiraji, Hannan ; Zavadskas, Edmundas Kazimieras ; Kazeminia, Aliakbar ; Kamardi, AliAsghar Abbasi |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 32.2019, 1,3, p. 2882-2898
|
Subject: | Data mining | clustering | BWM | COPRAS | RFM | Data Mining | Clusteranalyse | Cluster analysis |
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