Marketing strategies for services : globalization, client-orientation, deregulation
ed. by M. M. Kostecki
| Year of publication: |
1994 ; 1. ed.
|
|---|---|
| Other Persons: | Kostecki, Michel M. (contributor) |
| Publisher: |
Oxford [u.a.] : Pergamon Press |
| Subject: | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 250 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-08-042389-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004179171