Marketing strategies for foreign expansion of companies originating in small and open economies : the consequences of strategic fit and performance
Year of publication: |
2012
|
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Authors: | Gabrielsson, Peter ; Gabrielsson, Mika ; Seppälä, Tomi |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 20.2012, 2, p. 25-48
|
Subject: | Kleine offene Volkswirtschaft | Small open economy | Multinationales Unternehmen | Transnational corporation | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Internationaler Markteintritt | International market entry |
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