Marketing strategies in Latin America
guest editor: Dr. Juan Carlos Sosa Varela
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Sosa Varela, Juan Carlos (ed.) |
| Publisher: |
Bradford : Emerald |
| Subject: | Lateinamerika | Latin America | Marketingmanagement | Marketing management |
| Extent: | Seite 461-550 Illustrationen |
|---|---|
| Series: | European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. volume 27, number 5, 2015 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 5 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011443111