Marketing strategies : new approaches, new techniques
ed. by Malcolm McDonald
| Year of publication: |
1995 ; 1. publ.
|
|---|---|
| Other Persons: | McDonald, Malcolm (ed.) |
| Publisher: |
Oxford [u.a.] : Pergamon[u.a.] |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XIV, 278 S graph. Darst 24 cm |
|---|---|
| Series: | The best of long range planning. - Oxford [u.a.] : Pergamon Press, ISSN 0889-3136, ZDB-ID 1044006-9. - Vol. 2. ser., 2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Includes bibliographical references and index : £ 35.00 |
| ISBN: | 0-08-042572-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000543648