Marketing strategies of MNCs from emerging markets ; [I]
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Mellahi, Kamel (contributor) |
| Published in: | |
| Publisher: |
Bradford : Emerald |
| Subject: | Schwellenländer | Emerging economies | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry |
| Extent: | S. 137 - 262 graph. Darst. |
|---|---|
| Series: | International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 27.2010,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Mehrbändiges Werk ; Multi-volume publication ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben Enth. 6 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987962