Marketing Strategies of Services and Purchasing Incentives in Asia
Year of publication: |
2018
|
---|---|
Authors: | Al. R., Firend |
Other Persons: | Qian, Wang (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Asien | Asia | Marketingmanagement | Marketing management | Dienstleistungssektor | Service industry |
Extent: | 1 Online-Ressource (7 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: J. Mgt. Mkt. Review 3 (3) 104 – 110 (2018) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 30, 2018 erstellt |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The Effect of Product, Service, and Customer Satisfaction on Word-of-Mouth Behavior
Lestari, Setyani Dwi, (2019)
-
Experiential Marketing to Increase Net Marketing Contribution Margin (NMCM) Through Customer Value
Khotimah, Khusnul, (2018)
-
Stealth Marketing : How to Reach Consumers Surreptitiously
Kaikati, Andrew, (2009)
- More ...
-
Cross-border M&As by Chinese firms : an analysis of strategic motives and performance
Boateng, Agyenim, (2008)
-
State ownership, the institutional environment, and auditor choice : evidence from China
Wang, Qian, (2008)
-
Wang, Qian, (2006)
- More ...