Marketing strategies with private labels during economic recession
Niyazi Gümüş (Bolu Abant İzzet Baysal University, Turkey), Fatih Geçti (Yalova University, Turkey), Ali Yılmaz (Yalova University, Turkey)
| Year of publication: |
2020
|
|---|---|
| Authors: | Gümüş, Niyazi ; Geçti, Fatih ; Yılmaz, Ali |
| Published in: |
Improving marketing strategies for private label products. - Hershey, PA : IGI Global, ISBN 978-1-7998-0258-7. - 2020, p. 110-134
|
| Subject: | Marketingmanagement | Marketing management | Konjunktur | Business cycle | Handelsmarke | Store brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-0257-0.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125521