Marketing strategy : a decision-focused approach
Orville C. Walker ...
| Year of publication: |
[erschienen] 2002 ; 4. ed., Internat. ed.
|
|---|---|
| Other Persons: | Walker, Orville C. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 365 S graph. Darst 1 CD-ROM 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999 |
| ISBN: | 0-07-115117-6 ; 0-07-246670-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001666566