Marketing strategy and competitive positioning
Graham J. Hooley; John A. Saunders; Nigel F. Piercy
| Year of publication: |
2004 ; 3. ed
|
|---|---|
| Authors: | Hooley, Graham J. |
| Other Persons: | Saunders, John A. (contributor) ; Piercy, Nigel (contributor) |
| Publisher: |
Harlow [u.a.] : Financial Times/Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Marketingstrategie | Wettbewerbsstrategie | Positionierung <Marketing> |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXIV, 622 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: London : Prentice Hall Europe, 1998. - Formerly CIP Literaturverz. S. [584] - 605 |
| ISBN: | 0-273-65516-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001782878