Extent:
XXIV, 622 S
graph. Darst
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references and index. - Previous ed.: London : Prentice Hall Europe, 1998. - Formerly CIP
Literaturverz. S. [584] - 605
ISBN: 0-273-65516-7
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10001782878