Marketing strategy and competitive positioning
Graham J. Hooley ; Nigel F. Piercy ; Brigitte Nicoulaud
| Year of publication: |
c2008 ; 4th ed.
|
|---|---|
| Authors: | Hooley, Graham J. |
| Other Persons: | Piercy, Nigel (contributor) ; Nicoulaud, Brigitte M. (contributor) |
| Publisher: |
Harlow : Financial Times Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Theorie | Theory | Marketingstrategie | Positionierung <Marketing> |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | xviii, 614 p. ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references. - Previous ed.: published as by Graham J. Hooley, John A. Saunders, Nigel F. Piercy. 2003. - Formerly CIP |
| ISBN: | 0-273-70697-7 ; 978-0-273-70697-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013481979