Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Eleri R. Rosier; Robert E. Morgan; John W. Cadogan
| Year of publication: |
2010
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|---|---|
| Authors: | Rosier, Eleri R. ; Morgan, Robert ; Cadogan, John W. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 3, p. 450-459
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| Subject: | Leistungsbündel | Bundling strategy | B-to-B-Marketing | Business-to-business marketing | Mittleres Management | Middle management | Marketingmanagement | Marketing management | Prozessmanagement | Business process management | Gerechtigkeit | Justice | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003976502