Marketing, strategy, and the small firm: A systematic inquiry

The purpose of this dissertation was to empirically investigate and better understand the linkage between business orientation, strategic posture, marketing strategy, and performance. The theoretical model employed explicitly incorporated a contingency approach to theory development, and as such contained contingency variables, response variables, and performance variables.

MoreLess

Year of publication:	1991
Authors:	Trapp, Paul Stephen
Other Persons:	Gardner, D. (contributor)
Subject:	Business Administration \| Marketing

freely available

Open website |

More access options

I need help

More details

Type of publication:	Other
Language:	English
Source:	BASE

Persistent link: https://www.econbiz.de/10009477602