Marketing strategy and the use of information technology : new evidence from the trucking industry
Year of publication: |
2001
|
---|---|
Authors: | Chakraborty, Atreya ; Kazarosian, Mark Vahram |
Published in: |
Research in transportation economics. - Amsterdam [u.a.] : Elsevier, ISSN 0739-8859, ZDB-ID 86498-5. - Vol. 6.2001, p. 71-96
|
Subject: | Marketingmanagement | Marketing management | Informationstechnik | Information technology | Straßengüterverkehr | Road freight transport |
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