Marketing strategy antecedents of value adding by foreigh subsidiaries
Anders Pehrsson
| Year of publication: |
2009
|
|---|---|
| Authors: | Pehrsson, Anders |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 26.2009, 2, p. 151-171
|
| Subject: | Marketingmanagement | Marketing management | Ausländische Tochtergesellschaft | Foreign subsidiary | Multinationales Unternehmen | Transnational corporation | Betriebliche Wertschöpfung | Value creation | Tochtergesellschaft | Subsidiary company | Wertschöpfung | Value added |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009522640