Marketing strategy considerations in the commercialization of new technologies : an overview and frameworkd for strategy development
Year of publication: |
2008
|
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Authors: | Vincent, Leslie H. |
Published in: |
Technological innovation : generating economic results. - Amsterdam : Elsevier, ISBN 978-0-7623-1481-2. - 2008, p. 173-200
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Subject: | Innovation | Markteintritt | Market entry | Marketingmanagement | Marketing management |
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