Marketing Strategy, Constituent Influence, and Resource Allocation: An Application of the Miles and Snow Typology to Closely Held Firms in Chapter 11 Bankruptcy
| Year of publication: |
2000
|
|---|---|
| Authors: | Evans, Jocelyn D. ; Green, Corliss L. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 50.2000, 2, p. 225-231
|
| Publisher: |
Elsevier |