MARKETING STRATEGY - Deconstructing the m-bomb - Multi-channel marketing is the mode of the future. Geoff Webb's new book warns of the problems this will bring every marketer.
Year of publication: |
2001
|
---|---|
Authors: | Horgan, Sheena |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 36.2001, 8, p. 33-35
|
Saved in:
Saved in favorites
Similar items by person
-
Achieving mass appeal in a highly competitive market
Horgan, Sheena, (1998)
-
Horgan, Sheena, (2001)
-
Kids as stakeholders in business
Horgan, Sheena, (2005)
- More ...