Marketing strategy in emerging market alliance : a longitudinal study
Year of publication: |
2014
|
---|---|
Authors: | Hyder, Akmal S. ; Abraha, Desalegn |
Published in: |
Journal for international business and entrepreneurship development. - Olney, Bucks : Inderscience Enterprises, ISSN 1549-9324, ZDB-ID 2212018-X. - Vol. 7.2013/14, 4, p. 309-325
|
Subject: | healthcare | resources | learning | network | longitudinal study | general environment | Strategische Allianz | Strategic alliance | Längsschnittanalyse | Longitudinal analysis | Unternehmensnetzwerk | Business network | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management |
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