Marketing strategy in the Baltics: standardise or adapt?
Year of publication: |
2006
|
---|---|
Authors: | Širaliova, Jelena ; Angelis, Jannis J. |
Published in: |
Baltic Journal of Management. - Emerald Group Publishing Limited, ISSN 1746-5273, ZDB-ID 2241820-9. - Vol. 1.2006, 2, p. 169-187
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing strategy | Marketing mix | Multinational companies | Baltic States |
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