Marketing technology for adoption by small business
Philip Alford and Stephen John Page
| Year of publication: |
2015
|
|---|---|
| Authors: | Alford, Philip ; Page, Stephen J. |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 35.2015, 11/12, p. 655-669
|
| Subject: | small businesses | entrepreneurial marketing | digital marketing | effectuation | market orientation | Online-Marketing | Internet marketing | KMU | SME | Marketingmanagement | Marketing management | Marketing |
| Extent: | graph Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011401721