Marketing, tecnologia, globalizzazione : le sfide della competizione globale e delle tecnologie digitali per il marketing
Leonardo Buzzavo; Andrea Stocchetti
| Year of publication: |
2000
|
|---|---|
| Authors: | Buzzavo, Leonardo ; Stocchetti, Andrea |
| Publisher: |
Milano : Angeli |
| Subject: | Internationales Marketing | International marketing | Globalisierung | Globalization | Theorie | Theory | Welt | World |
| Extent: | 282 S graph. Darst |
|---|---|
| Series: | Economia e politica industriale. - Milano : Angeli, ZDB-ID 2176199-1. - Vol. 169 |
| Type of publication: | Book / Working Paper |
| Language: | Italian |
| Notes: | Literaturverz. S. 273 - 282 |
| ISBN: | 88-464-2566-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001584383