Marketing territorial et positionnement mondial. Global positioning of the peripheries with territorial marketing
Year of publication: |
2006
|
---|---|
Authors: | Proulx, Marc-Urbain ; Tremblay, Dominic |
Published in: |
Géographie, économie, société. - Lavoisier. - Vol. 8.2006, 2, p. 239-256
|
Publisher: |
Lavoisier |
Subject: | place marketing | economic development | city vision | attractiveness | foreign investment | urban branding | positioning | cluster | territorial identity | global competition |
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