Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company
Year of publication: |
2007
|
---|---|
Authors: | Lodish, Leonard Melvin ; Morgan, Howard Lee ; Archambeau, Shellye |
Publisher: |
Philadelphia, Pa. : Wharton School |
Subject: | Unternehmensgründung | Marketing | Ratgeber |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Stephenson, James, (2007)
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The marketing plan handbook : develop big picture marketing plans for pennies on the dollar
Bly, Robert W., (2010)
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Obermaier, Ernst K., (1997)
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Entrepreneurial marketing : lessons from Wharton's pioneering MBA course
Lodish, Leonard Melvin, (2001)
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Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company
Lodish, Leonard M., (2007)
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The advertising and promotion challenge : vaguely right or precisely wrong?
Lodish, Leonard Melvin, (1986)
- More ...