Marketing the "Big Game" : developing a student rewards program in college basketball
Year of publication: |
2011
|
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Authors: | Peetz, Ted B. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 20.2011, 2, p. 115-121
|
Subject: | Studierende | Students | Hochschule | Higher education institution | Ballsport | Ball game |
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