Marketing the e-business
Year of publication: |
2002
|
---|---|
Authors: | Harris, Lisa ; Dennis, Charles |
Publisher: |
London [u.a.] : Routledge |
Subject: | Electronic Commerce | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien
Hippner, Hajo, (2002)
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Marktorientierung durch das Internet : ein wissensorientierter Ansatz für Unternehmen
Grether, Mark, (2003)
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Internet marketing : foundations and applications
Siegel, Carolyn, (2004)
- More ...
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Marketing the e-Business. 2nd edition
Harris, Lisa, (2007)
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Dennis, Charles, (2008)
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Engaging customers on Facebook : challenges for e-retailers
Harris, Lisa, (2011)
- More ...