Marketing the e-business

by Lisa Harris and Charles Dennis

History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from clicks to clicks and bricks? -- Strategic planning for e-marketing -- The future of e-marketing.

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Year of publication:	2008 ; Second edition.
Authors:	Harris, Lisa
Other Persons:	Dennis, Charles (contributor)
Publisher:	New York : Routledge,
Subject:	Marketingmanagement \| Marketing management \| Online-Marketing \| Internet marketing \| Electronic Commerce \| E-commerce \| Social Web \| Social web

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Extent:	1 online resource (xx, 341 pages)
Series:	Routledge e-business series
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-203-93316-9 ; 978-1-135-89098-8 ; 978-1-135-89093-3 ; 978-1-135-89097-1 ; 978-0-415-96500-2 ; 978-0-415-96501-9
Other identifiers:	10.4324/9780203933169 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014499694