Marketing : the retro revolution

Stephen Brown

This text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage

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Year of publication:	c2001 ; Online-Ausg.
Authors:	Brown, Stephen
Publisher:	London : SAGE
Subject:	Marketing \| Produktgestaltung \| Product design

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Extent:	Online Ressource (x, 262 p.) ill.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on print version record This text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage
ISBN:	978-1-4462-2028-3 ; 978-1-4462-2028-3 ; 978-0-7619-6851-1 ; 978-0-7619-6851-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208026