Marketing the use of headgear in high contact sports
Year of publication: |
2021
|
---|---|
Authors: | Doust, Negin Ahmadi Saber ; Van Esch, Patrick ; Kemper, Joya ; Franklin, Drew ; Casserly, Shane |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-8
|
Subject: | Risk assessment | Choice difficulty | Choice maximization | Game-playing enjoyment | Headgear | Health benefits | High contact sports | Sport | Sports |
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