Marketing-Theorie : eine Einführung
Alfred Kuß
| Year of publication: |
c 2011 ; 2., überarb. u. erw. Auflage
|
|---|---|
| Authors: | Kuß, Alfred |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketingtheorie | Marketing theory | Lehrbuch |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 301 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 259 - 288 |
| ISBN: | 3-8349-2968-9 ; 978-3-8349-2968-6 ; 978-3-8349-6695-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008906709