Marketing theory and practice : a Hungarian perspective
ed. by József Berács
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Berács, József (contributor) |
| Publisher: |
Budapest : Akadémiai Kiadó |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Theorie | Theory | Ungarn | Hungary |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 402 S graph. Darst |
|---|---|
| Series: | Transition, competitiveness and economic growth. - Budapest : Akad. K., ISSN 1419-3159, ZDB-ID 2257942-4. - Vol. 7 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 18 Beitr. |
| ISBN: | 963-05-8099-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002167836