Marketing theory and practice: the case of the Egg Card
Year of publication: |
2009
|
---|---|
Authors: | Madichie, Nnamdi O. |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 27.2009, 7, p. 926-944
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Marketing theory | Financial services | Virtual banking | United Kingdom |
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