Marketing, Theory Borrowing, and Critical Reflection
Year of publication: |
1995
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Authors: | Murray, Jeff B. ; Evers, Deborah J. ; Janda, Swinder |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 15.1995, 2, p. 92-106
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