Marketing through minefields
[Julia Kriby ... [et.al]]
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Kriby, Julia (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business Pr. |
| Subject: | Marketing | Markenpolitik | Kundenmanagement | Aufsatzsammlung | Management | Brand name products | Case studies |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 187 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4221-9992-3 ; 1-422-19992-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004927716