Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers
Jeff Fromm/Angie Read
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Fromm, Jeff ; Read, Angie |
| Publisher: |
New York : AMACOM, American Management Association |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Altersgruppe | Age group | Jugend | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxi, 202 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber |
| Language: | English |
| ISBN: | 978-0-8144-3927-2 ; 978-0-8144-3928-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011742599